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NAME: Anne Read Lattimore and Cassandra Cannon

AGE: Anne is 37 and Cassandra is 35

IG Handle:  @lakepajamas |

LOCATION: They both currently reside in Savannah, Georgia

POSITION/TITLE: Cofounders of LAKE. Anne primarily handles product and design while Cassandra focuses on operations and finances, but they work together as a team wearing many hats.


INDUSTRY: Fashion/Clothing

SUMMARY OF THE BRAND/ COMPANY: LAKE is a clothing brand that started with providing the perfect pair of buttery-soft cotton pajamas that grew into a clothing line for women, men, and children. At the core of the brand remains the pajamas, but LAKE has expanded to include comfortable, daytime attire that is intended for the casual person.

LAKE creates everyday comfort for your everyday moments.

 HOW LONG IT’S BEEN AROUND: LAKE was founded in 2014

 HOW MANY KIDS: Anne has two children: Elizabeth 6: William 4. Cassandra has three children: Finn 5; Mary Pierce 3; Jude 1

INSPIRATION BEHIND BRAND / COMPANY: Lattimore and Cannon, longtime friends well before becoming business partners, saw an opportunity to create a reality they couldn’t find in the fashion world: the perfect pair of super-soft, cheerful, cotton pajamas.

While they provide far more than pajamas today, the inspiration and favorite remains the same: a mission to provide the softest, most premium cotton garments.

WHY WE LOVE THIS BRAND/ PRODUCT/ COMPANY: Who doesn’t love a good pair of pajamas? We are inspired by the calm, cool, and collectivity of the entire line available at LAKE. Their comfort and sophistication paired with a wearable silhouette means they are made with everyone in mind.

Also, LAKE moved past pajamas and really gave women, men, and children a line of clothing designed for easy comfort for everyday life, something very prominent in light of today’s world.


 Both Anne and Cassandra began LAKE with children under 1-year-old. They juggled building a brand and business from the ground up while being first-time moms–no easy feat there! Through their growth in business and in the number of children (there are now five between the two of them), they have learned to find balance between their work and home life and to consistently use their families as a source of inspiration and motivation for furthering the LAKE brand/business.

Momsley moms can easily see a little bit of themselves in Anne and Cassandra as they navigate their time dedications to both home and work–a big ticket to any woman who is running their own business. Their goals are simple: to be present in their kids lives and to be a bomb business woman in the process. 


 “Start small, seek guidance from others, and constantly evaluate where you are and where you want to be.” – Anne Read Lattimore

I think it’s important for other women to know that it’s ok to make a career change when you know something’s not right. Yes, it’s a risk, but we’re personally so thankful that we had the courage to go for it.”

  • Cassandra Cannon





Meg is a seasoned writer from the suburbs of Chicago where she juggles homeschooling, managing her business, and all the other joys of motherhood. When she is not chasing her kids or her dreams, she can be found with a cup of coffee, a chunky blanket, and a pile of books. Or on an adventure with her husband.