NAME: Kate Westad
AGE: Started her business in her 40’s
LOCATION: Minneapolis, Minnesota
POSITION/TITLE: Personal injury lawyer, Founder of Palette by Pak
COMPANY/BRAND: Palette By Pak
SUMMARY OF THE BRAND/ COMPANY: Palette by Pak creates the ultimate travel tool that every woman needs! Kate Westad positioned her product to bring the public a quality, functional tool that is sustainable and reusable. Bring your favorite products everywhere you go and ditch the small plastic travel sized products!
HOW LONG IT’S BEEN AROUND: Since 2017
HOW MANY KIDS: Westad is the only parent of 4 children, Chloe 17; Claire 15; Carter 13; Camden 10
INSPIRATION BEHIND BRAND / COMPANY: When packing for a solo trip, Westad became frustrated with making space for all her favorite beauty/cosmetic items. And so, an idea quickly blossomed and she envisioned Palette the Original High Fiver so clearly–the design, the colors, the materials–everything!
This original product would take her several years to develop and grow into her company, Palette By Pak.
WHY WE LOVE THIS BRAND/ PRODUCT/ COMPANY: It’s an innovative, sustainable approach to beauty. Westad saw a gap in the market and founded a company that put both people and the planet first.
Plus, it has never been easier for us to take our favorite products along with us! Whether for daily touch ups or travel, this Pak has got us organized and ready to hit the ground running.
WHY WE LOVE THIS MAMA AND BRAND/ COMPANY: She is real and recognizes that as a mom we can do it all but we don’t have to do it all ALL the time. She advises to give yourself a little grace–as a mom, attorney, and business woman it means skipping the laundry once in a while or ordering take out.
Westad is creating a better environment and taking the future of beauty to where it needs to be one small step at a time while maintaining the life she wants for her career and kids. We love that she shows the nitty-gritty reality of being the everything mama!
“For every person who has something less supportive to say, you will find literally 30 more people who have something amazingly positive and helpful to say.”
“I truly believe that refill is the new recycle”