NAME: Chelsea Hirschhorn
SUMMARY OF THE BRAND/ COMPANY: Fridababy started out as a single product in 2007 and was later expanded upon with Chelsea as the CEO beginning in 2014. Since then, Fridababy has expanded into a “diversified baby product portfolio”. According to Hirschhorn, Fridababy is “the best friend no parent has” and its mission is to prepare parents for all the messy that comes with the love of being a mother or father.
HOW LONG IT’S BEEN AROUND: Chelsea signed on as CEO in 2014 and within 18 months had expanded Fridababy from 2,000 stores to more than 28,000 stores
HOW MANY KIDS: Mom to 3 beautiful boys
INSPIRATION BEHIND BRAND / COMPANY: Chelsea knows the struggles of motherhood firsthand so she decided to devote her life to spending every waking minute thinking of ways to make parenthood just a little bit easier for the rest of us!
WHY WE LOVE THIS BRAND/ PRODUCT/ COMPANY: Chelsea and her team at Fridababy have literally given parents the “Swiss army knife” of parenthood. What started with the Nosefrida quickly became an arsenal of must-have products, or “fussbusters”, for every occasion.
We cannot get enough of these handy tools that make parenthood a sigh of relief even in the toughest of times.
WHY WE LOVE THIS MAMA AND BRAND/ COMPANY: HIGHLIGHT HOW SHE EMBODIES THE MOMSLEY VISION FOR TODAY’S MODERN MOM:
Chelsea’s vision is a mixture of passion and problem-solving for the modern mom. She works hard for both her family and yours by creating products that make a difference and leaves you prepared for every situation of motherhood. Seriously, everything baby throws your way, she has got a tool for it!
She took her company even further by assisting new moms with postpartum life and her Frida mom line. Every product is made she that you can feel prepared, taken care of, and understood from the moment baby enters the world.
Why else do we love her? She is a multi-hat wearing superstar! She has been involved in every aspect of her company at some point or another while raising three beautiful boys. She is a powerhouse of ideas and inspiration for every mom out there!
“We have leveraged the insight that parents don’t want to see how perfect your parenting skills are or how amazing your rainbow flower exploding birthday cake is, says Hirschhorn. “People are craving some of the raw, unfiltered realities from other parents.”
– Chelsea Hirschhorn