Anine Bing is an accomplished fashion designer that founded her own brand to encourage moms of all types to feel confident and comfortable no matter the occasion. Read more about the inspiration behind her brand.
NAME: Anine Bing
LOCATION: Los Angeles, California
OCCUPATION: Founder and Chief Creative Officer of Anine Bing Fashion + Former Blogger, Model, and Singer
BRAND: Anine Bing
Anine Bing is a fashion line founded in 2012 that brings together edgy and feminine details in perfect harmony. From luxurious staples to perfect basics, Anine Bing dresses the modern woman and mom for every outing. Ranging from hot trends to stunning classics, her fashion line is designed to be accessible and inviting for all.
INSPIRATION BEHIND THE BRAND:
Anine Bing shares how the world around her impacted the creation of her brand and inspires her collections: “I collect inspiration from life, from stylish women I see on the street, in magazines and at the various flea markets I love to take my family to during the weekends. After I put the kids to bed, I sit down with my mood boards and compile my thoughts and ideas.” Glamour Magazine, 2013.
WHY WE LOVE THIS COMPANY:
Anine Bing fashion line is curated to fit the busy lifestyle of every mom. Her clothes are designed for the mom leading a board meeting to the one in the school pick-up line. Whether you’re a jeans and tee girl, or looking for a sharp suit to impress, her designs encourage moms to feel confident and comfortable for all occasions.
WHY WE LOVE THIS MOMPRENEUR:
Anine Bing knows who to design for moms because she is a mom. She pursues her dreams in fashion, blogger, modeling and singing, showing women everywhere there’s no limit to their dreams, even (or especially!) after children. Moms can continue to evolve and seek out their passions and interests at all stages of life.
“The Anine Bing girl loves to travel and experience life. She’s fashion-forward without trying too hard. She loves life, music, art. She wears her lifestyle day and night.”
– Anine Bing | Glamour Magazine