Natural Beauty Brands for Moms + Expecting Moms

Everyone talks about the importance of self-care for moms, but it can be challenging to navigate the many products out there. Here are our picks for the best natural beauty brands for moms of all ages and stages.


About the Company: Pipette’s products feature an ingredient called squalane, which is a replica of the naturally-occuring squalene. As the Pipette website notes, squalene is “your baby’s built-in moisturizer,” and is found in baby’s skin and vernix.

Products to Try: For hypoallergenic baby care, try the Pipette Baby Shampoo+Wash and Baby Lotion. For self-care during pregnancy, check out the Pregnancy Bundle, which contains an Overnight Brightening Mask, Belly Butter, and Belly Oil.

Earth Mama Organics

About the Company: Earth Mama Organics was founded by mom and nurse Melinda Olson. Make sure that you also check out the free Birth Plan and Lying In Plan sections of the Earth Mama Organics website – it’s a great resource!

Products to Try: The Earth Mama Organic Diaper Balm is by far my favorite diaper cream. The Earth Mama line of herbal teas are also great for supporting your immune system, preventing morning sickness and heartburn, and preparing your body for labor and delivery

Belli Skincare

About the Company: Belli’s products are cruelty-free, vegan, and safe for pregnancy and breastfeeding. Belli offers a number of products specifically formulated for pregnant women, as well as acne and skincare for blemishes and other skin challenges. 

Products to Try: For pregnancy, try the Belli Elasticity Belly Oil and Stretchmark Minimizing Cream. If you’re dealing with troublesome hormonal breakouts, try the Anti-Blemish Basics Set, which contains the Belli Anti-Blemish Face Wash and Acne Control Spot Treatment.

MUTHA Skin Care

About the Company: “To be your best as a mother, you have to take care of yourself first.” This sums up the mission of MUTHA skin care. MUTHA products feature a variety of nourishing ingredients, including shea butter, cocoa butter, mango butter, rosehip oil, and coconut oil. 

Products to Try: You can’t go wrong with any of the products at MUTHA, but if you’re looking for something specifically for pregnancy, definitely try the MUTHA gift set, which contains the bestselling Body Butter and Body Oil.  

If you want to incorporate more rest, relaxation, and self-care in your day-to-day routine, give these brands a try. Your body – and your babies – will thank you!


Nicole lives in Maryland with her husband and five (soon to be six!) children. She spends most of her time homeschooling her very energetic kids. Although "Mom" is her full-time title right now, she has also worked as a birth and postpartum doula, prenatal fitness specialist, personal trainer, yoga instructor, and freelance writer and editor.