NAME: Arielle Charnas
LOCATION: New York City–based
POSITION/TITLE: Influencer and Fashion Designer/Blogger | Founder
COMPANY/BRAND: Something Navy
SUMMARY OF THE BRAND/ COMPANY:
HOW LONG IT’S BEEN AROUND: Something Navy was launched originally in 2009 and just had a huge relaunch in July of 2020.
HOW MANY KIDS: Charnas has two daughters, Ruby Lou and Esme Rae.
INSPIRATION BEHIND BRAND / COMPANY: Something Navy clothing is designed by an in-house designer; however, the brand is built around and inspired by Charnas’s own life and style. What started off as a style blog quickly evolved into a fashion, lifestyle, and media brand. Something Navy celebrates personal style with consciously curated items meant for everyday living.
WHY WE LOVE THIS BRAND/ PRODUCT/ COMPANY: Something Navy is designed for the ‘everyday woman’. Products featured are wardrobe staples and elevated essentials you’ll find yourself grabbing for every time you leave your home.
Not only do customers gravitate towards the items Something Navy has to offer, but they also dive into the stories, both engaging and inspiring, that Arielle and the company share on the website. Charnas states that, “Something Navy was born because of people like you”, highlighting her ability to authentically connect with her followers, customers, and people in the Something Navy community.
WHY WE LOVE THIS MAMA AND BRAND/ COMPANY:
Arielle Charnas gained popularity by being a stylish mom and sharing her style and story with her fans. She is relatable, knowledgeable, and familiar to everyone from moms to millennials. In fact, when she relaunched in July 2020, she broke records by selling $1 million in clothing in just 30 minutes, according to Business Insider.
Charnas is a powerful force in the influencer game, and this is insanely obvious to her 1.3 million fans on her personal IG account and her 280k followers on Something Navy. She embodies the Momsley Vision of the ‘everyday woman’, showcasing her ability to be both a family-centric mama and an insanely talented business owner.
“My job is to document my life. I don’t think my followers think of me as a businesswoman. They think of me as an everyday girl who they’re friends with.” -Arielle Charnas
PHOTO SOURCE: https://fashionweekdaily.com/arielle-charnas-something-navy-diet-prada/