NAME: Lauren Conrad
LOCATION: Laguna Beach, CA
POSITION/TITLE: TV Actor, Author, Fashion Designer, Entrepreneur
SUMMARY OF THE BRAND/ COMPANY: In 2009, Lauren Conrad founded LC Lauren Conrad, a designer line created exclusively for Kohl’s. She went on to co-found The Little Market, a fashion platform that brings together sustainable artisan businesses around the world, in 2013, followed by Lauren Conrad Beauty and Little Co. in 2020.
In addition to her fashion businesses, Lauren is a New York Times-bestselling author of several books about fashion and lifestyle, including Lauren Conrad Beauty, Lauren Conrad Style, and Celebrate. Before her successful fashion and design career, Conrad was in the reality TV series Laguna Beach: The Real Orange County.
HOW LONG IT’S BEEN AROUND: Since 2009
HOW MANY KIDS: 2
INSPIRATION BEHIND BRAND / COMPANY: Lauren Conrad is a born artist. You can see this whether you’ve purchased her products many times before or are a new follower on Instagram. Beyond her artistic passion, Lauren is a philanthropist, and founded The Little Market in order to empower artisans all around the world to create sustainable products. Conrad has a passion for women-owned businesses, and aims to help women artisans overcome poverty. Her newest brand, Lauren Conrad Beauty, provides eco-friendly, high-quality beauty products at an affordable price point.
WHY WE LOVE THIS BRAND: Lauren’s styles and designs are hard to resist, and their price point makes it impossible to even try. Her Instagram is a must-follow if you’re looking for some home decor inspiration during this holiday season. Finally, Lauren is making a difference in the life of small, women-owned businesses around the world with her non-profit, The Little Market. What’s not to love?
WHY WE LOVE THIS MOMPRENEUR: Not only is Lauren an amazing artist and entrepreneur, but she’s also a mom who knows what moms want. Her newest brand, Little Co., available exclusively at Kohl’s, is full of adorable children’s clothing that is also organic. Little Co. items are available in sizes 0 – 24 months and 2T – 5T.